What Is Air Setting Jewellery? The Innovation by Kala Johare
The Future of Heritage Jewellery Is Here
If you've been searching for Air Setting jewellery or Air Setting technique in Polki jewellery, you've arrived at the right place — because Kala Johare didn't just discover Air Setting. We invented it.
For generations, the world's most breathtaking bridal jewellery — Polki, Jadau, Kundan — carried a hidden secret: wax. Wax was used to hold stones in place, adding weight, reducing transparency, and leaving customers with an unanswered question: "Why does such beautiful jewellery contain wax?"
For years, even we had no answer. We said, "This is impossible to change."
But one question kept bothering us: Can we create Polki jewellery without wax?
3 Years. 30 Failed Attempts. One Historic Breakthrough.
After 3 years of relentless research, 30 failed attempts, over 100 grams of gold lost, and thousands of discarded ideas — history was created.
Kala Johare's Air Setting™ technology was born.
Air Setting™ is a revolutionary jewellery-making innovation that delivers the same grand, majestic heritage look of traditional Polki jewellery — with significantly less weight, zero wax, and complete transparency.
Why Air Setting? The USP That Changes Everything
- ✅ 0% Wax — Pure craftsmanship, nothing hidden
- ✅ Less Weight — Comfortable to wear through long ceremonies
- ✅ 18K Gold — Premium, certified, and versatile across caratages
- ✅ No Kundan 24KT — Cleaner, lighter, more modern construction
- ✅ IGI Certified — Verified quality and authenticity
- ✅ Lower Making Cost — Better value for retailers and customers
- ✅ Full Transparency — Builds trust at the counter instantly
Today's bridal customers love the royal, majestic look of heritage necklaces — but they reject heavy, painful frames during long wedding ceremonies. Air Setting solves this friction completely.
What Makes Air Setting Jewellery Different?
Traditional Polki and Kundan jewellery uses wax as a base to set stones. This adds bulk, weight, and opacity — and customers increasingly question it. Air Setting™ eliminates the wax entirely, using a precision engineering approach that holds stones securely while keeping the piece lighter, cleaner, and more transparent.
The result? Jewellery that looks just as grand — but feels like wearing air.
Who Is Kala Johare?
Kala Johare is a family-led fine jewellery manufacturing house based in Jaipur, Rajasthan — the heritage capital of Indian bridal jewellery. With over 3 generations of craftsmanship, we specialise in Bridal Polki Jewellery, Jadau and Kundan Sets, Meenakari Jewellery, Diamond and Gemstone Jewellery, and Custom Heritage Pieces for Retailers, Designers and Private Labels.
We have received 3 national manufacturing awards and have been featured in Vogue, Forbes, Grazia, Bride's Today, and more. With 61K+ Instagram followers and 2.3 million+ views per month, Kala Johare is one of India's most recognised heritage jewellery brands.
Air Setting™ — The Business Opportunity for Retailers
If you are a jewellery showroom owner or retailer, Air Setting™ is not just a product — it is a market dominance strategy.
- 📈 Increase sales by up to 3X with a product that sells itself
- 🏆 Secure regional exclusivity — Kala Johare offers single-showroom area protection
- 💬 Trigger organic referrals — the tactile surprise of Air Setting jewellery creates viral word-of-mouth in bridal networks
- 💰 Unlock 40% more revenue even in slow markets — lighter weight frees up customer budget for additional purchases
High gold rates don't stop weddings. They shift how smart buyers allocate their wedding capital. Air Setting™ helps your sales team capture that shift.
Experience Air Setting™ Jewellery
Kala Johare's Air Setting™ collection features exquisite pieces crafted with Polki, Emerald, Ruby, and intricate Garuda-inspired designs — each piece a testament to the marriage of heritage and innovation.
We are not just a jewellery manufacturer. We are preserving heritage, driving innovation, and shaping the future of fine jewellery.
📍 Visit Us: 45 Pradhan Marg, Malviya Nagar, Jaipur, Rajasthan
📱 WhatsApp: 7357954644
📞 Phone: 9929640153
🌐 Website: www.kalajohare.com
Kala Johare — Inventors of Air Setting™. The future of heritage jewellery.
